Origins.

Introduction

Origins projects explore the brand through formulation and symbolism—translating ingredients, texture, and narrative into distinct visual systems.

Introduction

Origins projects explore the brand through formulation and symbolism—translating ingredients, texture, and narrative into distinct visual systems.

Lunar New Year

Calligraphic linework brings the form to life—animated, fluid, and in constant motion. A red and gold palette, charged with electric light, carries through both film and still imagery, where product is framed by light-drawn silhouettes and affirmations.