Mabeline.

Mabeline.

Introduction

Across Color Sensation, Falsies Surreal Mascara featuring Gigi Hadid, and Strong, Maybelline is explored through a mix of live action and CGI—shifting between color, performance, speed, and texture.

Introduction

Across Color Sensation, Falsies Surreal Mascara featuring Gigi Hadid, and Strong, Maybelline is explored through a mix of live action and CGI—shifting between color, performance, speed, and texture.

High Impact

High Impact

Each project takes a distinct approach: macro beauty and stylized VFX amplify lash performance; cutout-driven motion and typography deliver fast, graphic clarity for social; fluid simulations and material rendering bring formula and shade into focus; and bold, saturated color fields highlight pigment and finish. Together, they form a flexible visual system where compositing, lighting, and motion adapt to the needs of each product while maintaining a consistent, high-impact identity.

bonfire

bonfire

bonfire