ASICS.

ASICS.

Introduction

ASICS Vitro Jellyfish reimagines the Gel Quantum 360 as an aquatic lifeform suspended between performance design and biological motion.

Introduction

ASICS Vitro Jellyfish reimagines the Gel Quantum 360 as an aquatic lifeform suspended between performance design and biological motion.

Approach

Approach

Inspired by the propulsion and suspension of jellyfish, the project combines procedural animation, CG simulation, and soft-body dynamics to create movement driven by drag, inertia, and responsiveness rather than traditional keyframing. The Gel sole evolves into a semi-organic extension animated through layered simulation systems, while volumetric lighting, translucent shading, and underwater atmospheric effects blur the boundary between product and environment. The result is an immersive visual world where performance is expressed through fluidity, adaptability, and continuous motion.